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☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
  + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +8 min
Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."
Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama
☆ YouTube's mass exodus of stars show the uncertainty of the creator economy
  + stars: | 2024-03-13 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.
Persons: —, we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London
☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
  + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +12 min
Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.
Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton
☆ YouTube megastar MatPat of The Game Theorists is retiring, saying he wants more time with his son
  + stars: | 2024-01-10 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +6 min
The Game Theorists launched in 2011 with Patrick and his wife Stephanie Patrick. Patrick and Stephanie built up their legacy by playing video games and theorizing about the "lore" behind the story arcs. The couple's son, Ollie, is getting older, and Patrick said he wanted to spend more time with him. There are going to be nine more episodes on The Game Theorists, Patrick said, and he would be continuing to play games on GTLive for "the foreseeable future." Advertisement"As always, my friends remember, it's just a theory — a game theory," he said.
Persons: —, MatPat, Matthew Patrick, Patrick, Stephanie Patrick, Stephanie, Ness, Ollie, Tom Scott's, didn't, Amy, Lee, Patrick said Organizations: Service, YouTube, Business, Theory Media, Media
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